Filling the Funnel: Improving your EA Conversion Rates
Thursday, October 31, 2024
2:15 PM – 3:15 PM CDT
Location: Euphoria
Aside from the years of COVID-19 pandemic, enrollments in education abroad had seen remarkable growth. Despite these successes, many universities have continued to face high attrition rates in their enrollments. While this will vary from entity to entity, estimates indicate that attrition can be as high as 50-60% in some cases. For universities to scale study abroad, it is of upmost importance for them to focus on improving conversion rates among their education abroad enrollments. This session will cover how EA Offices can improve conversion.
Learning Objectives:
Understand and analyze data which will allow them to identify the causes of high attrition rates in their programming
Learn to evaluate existing processes and refine them based on challenges identified
Identify metrics to measure conversion and convert student applications to enrollments
