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Session Evaluation

Session

Shared Interest (SI)

A Friendly Intro to Google Analytics GA4

Thursday, October 31, 2024
2:15 PM – 3:15 PM CDT
Location: Schaumburg A
Presentation Description:

Google Analytics GA4 provides insights about website performance. We aim to offer a friendly introduction to GA4 features, merits, and practical applications. Understanding online user behavior and optimizing students’ experiences are components of guiding prospective students through your sales funnel. 

Learn about the functionalities of GA4 and how to leverage these features to gain a holistic understanding of website performance. Whether it's monitoring conversion rates, analyzing traffic sources & engagement metrics, GA4 empowers users to extract actionable insights. 

Learning Objectives:

  • Be introduced to the merits of Google Analytics
  • Understand how to set up and use Google Analytics to learn how users interact with your website (e.g. written copy on webpages)
  • Learn how to generate basic reports about your website

    Chair and Presenter(s)

  • Antonia Lortis

    Assistant Director, Marketing
    University of Minnesota, Learning Abroad Center
    Minneapolis, Minnesota

    Slides

    • Presenter(s)

  • Claire Volna (she/her/hers)

    Web Editor & Developer
    University Of Minnesota Learning Abroad Center
    Minneapolis, Minnesota